There is no doubt that the Internet has changed a number of different ways, such as companies of all sizes market their products or services. So when I was invited to give a talk recently about the impact of the Internet has had on marketing strategy, which focused on six key elements.
First, and perhaps most importantly, remember that the Internet is just a tool. Relatively easy and inexpensive to use maybe, but still only a tool. So, you can use to get your products or services to your target market, but it will help you understand who your target market, what products or services you should offer them or the best way to do it. Your marketing strategy.
Point number 2 - begins by repeating your marketing strategy and find ways to adapt to the use of the Internet. Many companies have not renewed, how marketing strategies work on a regular basis. This is an opportunity to do just that. Remember, a winning strategy for the implementation of the most effective combination of marketing tools (product / service, price, promotion and distribution channels) to a defined audience. Ask yourself, for example, if you can use the Internet to reduce costs (Amazon does not have a brick and mortar store) where you can advertise on or link to other sites to increase traffic to you, or you can use blogs or publish articles to build your reputation as an expert in your field?
Third point - you can provide new or additional services because of the Internet. I work with a wonderful assistant named Michelle. Its industry, virtual assistants, did not exist before the arrival of the Internet and virtual organizations is possible. Many manufacturers and distributors now offer their clients access to progress and information concerning their performance status of orders via the Internet - a new way to add value. One of the people who came to my speech is a disc jockey. People who are considering his services to see if available for their party or a wedding, looking at his calendar and a review of its music library, all online.
Point number 4 - the Internet can do to promote your products cheaper and give you more flexibility. Ask any real estate agent, if the Internet has made it easier for them to promote the homes they have for sale, and they will talk about virtual tours available on their websites. You can not do in a regional newspaper. You can change the copy in a banner ad on your own or someone else's website faster than you can change a radio or magazine advertising. There are several sites where you can write articles you have written for little or no cost - for PR with fewer problems than trying to publish in journals. E-mail is cheaper (to create and send) and flexible (it can be changed immediately to reflect the comments) that direct mail pieces mailed.
Point number five - you can close a sale on the Internet. According to a survey by Marketing Sherpa (http://www.sherpastore.com other business on the web) the number of orders processed by the e-commerce sites has increased by over 20% in 2006 over 2005. The same survey indicates that almost the same amount of traffic comes from organic clicks (mainly from the search engine optimization or SEO) of paid clicks, most consumers prefer sites with reviews written by classmates, and more than 50 % of shoppers abandon their carts (or purchase) before filling. Clearly there is much work to do in the field of electronic commerce, but the study indicates that for the fourth quarter 2005 online sales were 3% of total retail sales, up to% five years ago.
The last point - testing and measuring the use of the Internet as well. If you've read some of my other articles know that I believe in experimenting with new products, pieces of advertising, pricing strategies, etc. showing their 6 or 7, customers can trust to tell you what they think, contrary to what they think is want to hear. The same applies to web pages, email campaigns, banners, etc. The Internet is also suitable for Another strong conviction - to measure the results of everything you do.
First, and perhaps most importantly, remember that the Internet is just a tool. Relatively easy and inexpensive to use maybe, but still only a tool. So, you can use to get your products or services to your target market, but it will help you understand who your target market, what products or services you should offer them or the best way to do it. Your marketing strategy.
Point number 2 - begins by repeating your marketing strategy and find ways to adapt to the use of the Internet. Many companies have not renewed, how marketing strategies work on a regular basis. This is an opportunity to do just that. Remember, a winning strategy for the implementation of the most effective combination of marketing tools (product / service, price, promotion and distribution channels) to a defined audience. Ask yourself, for example, if you can use the Internet to reduce costs (Amazon does not have a brick and mortar store) where you can advertise on or link to other sites to increase traffic to you, or you can use blogs or publish articles to build your reputation as an expert in your field?
Third point - you can provide new or additional services because of the Internet. I work with a wonderful assistant named Michelle. Its industry, virtual assistants, did not exist before the arrival of the Internet and virtual organizations is possible. Many manufacturers and distributors now offer their clients access to progress and information concerning their performance status of orders via the Internet - a new way to add value. One of the people who came to my speech is a disc jockey. People who are considering his services to see if available for their party or a wedding, looking at his calendar and a review of its music library, all online.
Point number 4 - the Internet can do to promote your products cheaper and give you more flexibility. Ask any real estate agent, if the Internet has made it easier for them to promote the homes they have for sale, and they will talk about virtual tours available on their websites. You can not do in a regional newspaper. You can change the copy in a banner ad on your own or someone else's website faster than you can change a radio or magazine advertising. There are several sites where you can write articles you have written for little or no cost - for PR with fewer problems than trying to publish in journals. E-mail is cheaper (to create and send) and flexible (it can be changed immediately to reflect the comments) that direct mail pieces mailed.
Point number five - you can close a sale on the Internet. According to a survey by Marketing Sherpa (http://www.sherpastore.com other business on the web) the number of orders processed by the e-commerce sites has increased by over 20% in 2006 over 2005. The same survey indicates that almost the same amount of traffic comes from organic clicks (mainly from the search engine optimization or SEO) of paid clicks, most consumers prefer sites with reviews written by classmates, and more than 50 % of shoppers abandon their carts (or purchase) before filling. Clearly there is much work to do in the field of electronic commerce, but the study indicates that for the fourth quarter 2005 online sales were 3% of total retail sales, up to% five years ago.
The last point - testing and measuring the use of the Internet as well. If you've read some of my other articles know that I believe in experimenting with new products, pieces of advertising, pricing strategies, etc. showing their 6 or 7, customers can trust to tell you what they think, contrary to what they think is want to hear. The same applies to web pages, email campaigns, banners, etc. The Internet is also suitable for Another strong conviction - to measure the results of everything you do.
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